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Keller Fay to Host Executive Breakfast in Atlanta
Executive Breakfast: Talk is cheap but Word of Mouth is Priceless! When: Tuesday, November 12, 8:30am until 10:30am Where: Turner Broadcasting, 1050 Techwood Drive, Northwest Atlanta, GA 30318 As...
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Word of Mouth’s Measurement Imperative
Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently...
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The Face-to-Face Book Named 2013 Best Marketing Book
The American Marketing Association Foundation (AMAF) announced on January 7th that Ed Keller and Brad Fay’s The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace and Daniel Pink’s...
View ArticleDenver Beats Seattle in NFL Word of Mouth Showdown
by Ed Keller The Seattle Seahawk’s vaunted “12th man” and the crowd noise they generate make their home field the loudest of any stadium in the NFL. That sound is beginning to reverberate across the...
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Miami Executive Briefing March 4th Presented by C P + B, Telemundo, and The...
The Next Social Marketing Revolution How to drive brand advocacy and grow your business Join us for an insider’s look into ways to tap the power of consumer conversations and turbocharge your...
View ArticleAt Face Value: An Interview with Ed Keller
Contrary to popular belief, social media isn’t the only way to communicate with the masses. Ed Keller, CEO of the Keller Fay Group LLC, explains why good, old-fashioned face-to-face communication is...
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Feel nothing, say nothing: How emotion and word of mouth are linked
by Ed Keller Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of...
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Social TV: Juggernaut or Overhyped?
By Ed Keller The relationship between social media and TV is of considerable interest to media owners, agencies, and brands. Twitter is investing heavily to buy social media monitoring companies, and...
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Coke Cedes Most-Talked-About-Brand Status to Apple
By Natalie Zmuda. Published on July 10, 2014 in AdAge at http://bit.ly/1w5iGM2 It’s not just that people aren’t drinking soda — they’re not talking about it either. According to a new report out from...
View ArticleKELLER FAY AND AT&T team on ROI of Word of Mouth – Watch the Video
How to Quantify the Sales Impact ROI of Word of Mouth Did you miss our complimentary webinar ? Good news – you may still view the recording of this lively discussion with Speakers Ed Keller, CEO,...
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